Who's saltiest — Aubrey Plaza, Michael Shannon or a Ritz cracker? Ritz's first-ever Super Bowl commercial takes cracker and football fans alike to the Ritz Salty Club, where smiles are ...

In the books, lembas is made by the immortal elves ... Unsurprisingly, the cracker was a major focus of this obsession with optimization. Ritz, Cheez-Its, and Wheat Thins were still new kids ...