New paint formulation could help buildings rely less on air conditioning WEST LAFAYETTE, Ind. — In an effort to curb global warming, Purdue University engineers have created the whitest paint yet.

A new super-white color of paint is so bright you might just need shades. Developed by scientists at Indiana’s Purdue University, the new whitest white acrylic paint reflects 95.5 percent of ...

However, this whiter-than-white paint has a darker side. The energy required to dig up raw barite ore to produce and process the barium sulfite that makes up nearly 60% of the paint means it has a ...