WhatsApp beta update introduced features like status ads and promoted channels as a significant step towards the monetisation ...

Meta unveiled substantial WhatsApp Business features to its WhatsApp Business Platform. The announcement was made at Meta’s Conversations conference in Miami. The new updates aim to allow ...

At its global Conversations conference, the company announced firms using the WhatsApp Business Platform will now be able to use more of the features everyday users have on the messaging platform, ...

WhatsApp will introduce advertising features. This marks a shift for the messaging platform. Meta aims to monetize WhatsApp's user base. New features include paid channel subscriptions and promoted ...

WhatsApp plans to introduce ads in the Updates tab, but this will not affect user privacy in chats and calls, Will Cathcart, head of WhatsApp at Meta told ET in an exclusive interview. India is a key ...

WhatsApp co-founder Brian Acton said that his messaging company had no plans to build social networking features to compete with Facebook before he sold the company to Mark Zuckerberg, a claim ...

Meta is taking a big step to make money from WhatsApp by testing new ad features and in its latest Android beta update (version 2.25.21.11), the messaging platform has introduced two new tools - ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the messaging platform that has largely remained ad-free since its launch.