AI is incredible at speed, reach, and pattern recognition. But without the human layer of cultural fluency, especially from ...

The cold weather effect is a retail phenomenon of increased profits during cold weather. Learn how to weatherproof your ...

Transformational Leadership and Organizational Culture in Digital Marketing Teams: Impacts on E-Commerce and Ad Agencies in the Digital Age This research investigates the interplay between ...

An inaugural event brought together news organizations with potential advertisers as media grapple with the shifting habits ...

Lusha’s CEO and co-founder, Yoni Tserruya, wants to end what he calls “prospecting hell.” His answer, Sales Streaming, uses ...

Mark Louie Ramos does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Eggs are back on the supermarket shelves and shoppers have a variety to choose from. Bird flu outbreaks have caused egg shortages over the past 18 months, limiting consumer options. Caged, barn-laid, ...

Despite fear and uncertainty in the area, business owners are trying to stay positive: "One less dinner in Roscoe Village and ...

AV and security sectors are merging, reshaping industry roles as integrators tap new revenue streams and adapt to shifting ...