What actually drives growth begins long before anything shows up in a spreadsheet. It starts with how a founder shows up in ...

Marketers are reconsidering how to capture attention and provide significant outcomes as consumers shift to streaming platforms. At this year's Advertising Week New York, Reed Kiely, Director, Data ...

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close ...

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail ...

The first Cultural Currency Index aimed at quantifying how cultural engagement translates into measurable market momentum was ...

I’m Ilya Romanov and I’m working on an AI product in stealth mode. In my last article, I talked about a (not really?) ...

From billboards to bus wraps, here’s how to navigate the numbers behind out-of-home and make sure your media money shows up ...

The Rule of Seven in marketing is a principle suggesting that brands engaging with a customer at least seven times are more ...

Leaders say the industry must go beyond clicks and develop an understanding of contribution margins, incrementality, lift and ...

OpenAI has launched apps within ChatGPT in its bid to add functionality and improve monetization of the product.

Striving to get on their customers’ “day one lists”, some B2B firms are positioning brand spend as the cherry on top of their ...