The new TrueBlue Mosaic features—including Family Tiles and expanded bonus points—will go into effect February 1, 2026.

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Bilt Rewards plans to expand its loyalty program with a new reward type called Bilt Cash, launching January 1, 2026. Bilt ...

Throughout its existence, Fanatics, the global digital sports platform, has focused on creating, and enhancing, a unique, one-of-a-kind customer experience. That mission reached new heights on Tuesday ...

Southwest Airlines now offers free Wi-Fi for Rapid Rewards members on all flights, joining JetBlue and Delta in expanding ...

Fresh off its acquisition by Freeman Spogli, the coffee brand is adding a new system meant to reward frequency and deepen ...

This program aims to enhance the customer experience and recognize their loyalty through an integrated rewards system ...

Wyndham Hotels & Resorts has introduced Wyndham Rewards Insider, a $95 per year subscription loyalty program offering ...

Photo Credit: IPhone apps for OYO, Airbnb Trivago, Booking.com, Expedia, Agoda, Hotels.com and Hostelworld. Adobe Stock / Koshiro K On the competitive disadvantage front, Dan Wasiolek, senior equity ...

I spend well over 200 nights a year at properties participating in major hotel loyalty programs. But while there's a lot to love about these kinds of programs and the hotel elite status that can come ...

Scanning a loyalty card might be costing you money. Companies say they’re rewarding your devotion with points, discounts and perks. But behind the scenes, many are using these programs to monitor your ...

Pretty much every fast food chain has its own loyalty program where you earn points and freebies, but these are the best ...