Some networks are more comfortable with linear because they have an older audience. Yet, with TV ad dollars defecting to connected TV, networks must strike a balance by broadening their reach into ...

Showtime‘s linear network, which launched more than four decades ago during the early days of cable, will officially get a new name on January 8, 2024. The network will be rebranded Paramount+ ...

That continues to be the case: In 2024-25, network series (excluding live sports and news programs) drew, on average, about 90 percent of their linear viewing in the first week after an episode aired.

Comcast's cable spinoff is a chance to roll-up other distressed linear TV assets, ... The cable network portfolio generated an estimated $7 billion in revenue for the 12-month period ending Sept. 30.

Bob Iger Says Disney’s Linear TV Assets Are “Not a Burden” The studio’s broadcast and cable assets look to be off the auction block as they are managed alongside evolving streaming platforms.