YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providing professional development opportunities is becoming incredibly important. It ...

The unorthodox decision follows a chaotic, unconventional voting process for the Advisory Committee on Immunization Practices ...

The B-21 Raider program cleared a key milestone as a second test aircraft made its first flight on Sept. 11, ferrying from Northrop Grumman’s Palmdale plant to Edwards AFB’s 420th Test Squadron.

A federal vaccine panel delayed a decision on changing the longstanding hepatitis B shot recommendations for newborns.

A CDC advisory panel voted Friday to postpone a vote on whether to delay infants’ first hepatitis B vaccine — temporarily ...

The Air Force announced a second B-21 Raider flight test, marking progress on the $800 million stealth bomber that will ...