Sarah Teng joined TikTok in December 2020 as as a technical product specialist. When she left in 2024, she worked on a global team.

Establish a common language. Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along the way. This starts at the top.

Define Product Marketing Strategy. Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product ...

A marketing plan should provide a detailed description of the product offered. This includes color, size, shape and other characteristics that distinguish your products from others on the market.

Clients of our Product Management and Portfolio Marketing services have access to research with recommendations for roles and responsibilities. However, while selecting the right role for a given ...

Five Ways to Improve Alignment of Product Marketing and Sales Enablement Teams Collaboration between Product Marketing and Sales Enablement is a win-win for both teams—as well as the organization as a ...

He says that the abolition of cookies and the move to first party-data plays into what his company has always done, but that data suddenly has even greater value for the marketing team now too ...

You’ve spent weeks and months building your product. Now it’s time to launch it for the world, but you don’t know where to begin. The fact that 95% of newly launched products fail every year ...

Interest in the product has gradually grown and has remained steadily popular for several years, which is also shown in the chart below. It’s coupled with a growing interest in skin health.

The product that Samsung is trying to sell at the moment is AI. The business has unveiled a slew of AI product offerings over the past 18 months – something that has helped it get the jump on its big ...