While the Cheetos Duster — essentially a handheld blender meant to be used to grind up Cheetos — has been around since 2022, ...

In a beauty market driven by speed and saturation, Merit is building trust with fewer launches, lower spend and a marketing ...

Roli Shrivastava of Hocco unpacks how the brand is building a distinctive identity in a saturated category, through character-led storytelling, agile innovation, and a redefinition of everyday ...

If your product doesn’t require a token to function, focus on achieving product-market fit (PMF) first. Launching a token too ...

Greenwashing can mislead consumers that products are environmentally friendly through pretty packaging and false claims. Here ...

How can you market your practice while remaining on the right side of the regulators? Leo Briggs explains the principles of ...

Elaine Weiner has joined Instagram as Director, Global Head of Consumer Product Marketing. She shared the news of her new ...

AI is changing how we create, distribute, and measure content. These eight trends offer a clear path forward for content ...

As the cybersecurity world gathered at Black Hat USA 2025 in Las Vegas, Qwiet AI joined the action from booth #4308 at the ...

Rather than dominating Google alone, brands need to show up across multiple channels—wherever the consumer is asking ...

In the world of B2B software, the most valuable product insights often come from the most unexpected places. While ...

The software company's unconventional budget allocation strategy underpins the aggressive pricing model and latest brand ...