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Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike? Marketing is a crucial part of any business, and it’s about more than just promoting ...

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

Prudential Assurance Company Singapore has appointed Toni Fung, CFA, as its new chief customer and marketing officer.

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

Ridgway, Colorado / Syndication Cloud / July 07, 2025 / TrafficForge   Key Takeaways Small businesses can increase website ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

MARKETING-INTERACTIVE officially marked its launch in Australia with an exclusive event at Ivy Penthouse in Sydney, attended ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

Embrace changes – but don’t do it blindly, says Mike Christoforou, because good marketing is about the people as well as the ...

Pratik Vaja has been appointed as Head of Marketing at Licious. Vaja shared the news of his new role through a LinkedIn post.

Ahead, Bulletproof, World Wide Technology, Armada, Vercel and Kaseya were among the tech companies making key executive hires ...