Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

Prudential Assurance Company Singapore has appointed Toni Fung, CFA, as its new chief customer and marketing officer.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

In today's fast-paced digital world, businesses need to come up with new strategies to get people's attention and stay ahead ...

Embrace changes – but don’t do it blindly, says Mike Christoforou, because good marketing is about the people as well as the ...

Rohan Prasher has been elevated to senior director, marketing – digital lead at The Coca‑Cola Company India, effective June ...

In his new role, Pandit will lead Publicis Media’s efforts around data strategy, privacy-compliant partnerships, and ethical ...

Large language models fail at hard and medium difficulty problems where they can’t stitch together well-known templates. You ...