Search Engine Land » Platforms » Google » Google Analytics » Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4 Chat with SearchBot Please note that your ...

Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and ...

Search Engine Land » Platforms » Google » Google Analytics » Meet Google Analytics 4: Google’s vision for the future of analytics Share The latest iteration of Google’s web analytics ...

I research ad fraud and digital marketing. (1/3) Publishers, ecommerce sites, and marketers rely on Google Analytics data to make decisions that affect their business. But very few understand the ...

It's been around for a long time — I even explained cohort analysis in Google Analytics back in 2015. The application for cohort analysis has grown among marketers, and Google had to keep up ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure ...

And Google Analytics data has been a cornerstone for measuring success since being released to the world nearly 20 years ago. (Disclosure: My company is a Google Premier Partner.) Digital ...

With Web traffic, a "referral" is like a recommendation from one website to another. Google Analytics helps you view these referrals, which then add to your understanding of how customers find ...