This post was written by Alison Fernandes, research affiliate at the Department of Psychology, Monk Prayogshala. Communication serves as the cornerstone of human interaction, intricately shaped by ...

Renowned for her scholarship in global communication and comparative media studies, University of Southern California ...

Balance is achieved when two contrasting approaches are finely blended to manage a situation. The Emperor Napoleon Bonaparte is often credited with having first used the expression of an "iron fist in ...

Controversial taboo appeals as an executional cue in viral advertising have commonly been used by advertisers. In this context, the study investigates the role of medium context on the effectiveness ...