Following these guidelines will already set you apart from most salespeople trying to engage CMOs.

But as consumer behavior shifts, digital disruption accelerates, and brand trust becomes a strategic imperative, a new ...

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CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

Improved sophistication with tools like generative AI is leading 39% of CMOs to consider agency budget cuts and reductions in ...

CMOs are prioritising paid media and cutting back on agency and labor costs to maximize ROI, as marketing budgets remain flat ...

When it comes to smartphone cameras, bigger is better. Larger image sensors and lenses have more light to work with, so they ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly ...

Today's leading companies are implementing AI-backed technology powered by rich first-party data to better understand their ...

Still, barriers persist. Some boards continue to view marketing as tactical rather than strategic, which may explain why CMOs have among the shortest tenures in the C-suite. A lack of exposure to ...

The path to the CEO seat has traditionally run through finance, operations, or legal. But as consumer behavior shifts, digital disruption accelerates, and brand trust becomes a strategic ...