Earlier this month, when U.S. District Judge Amit Mehta issued penalties against Google for monopolizing the search engine market, he stopped short of the harshest ones — like forcing the breakup of ...

When the government launched an antitrust lawsuit against Google five years ago, it was all about whether the tech giant had a monopoly on internet search. But by the time the judge ruled on ...

HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands ...

Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

In a case that all the tech world has watched intently since it was filed in 2020, the US Department of Justice (DOJ) has made its judgement that Google does not have to spin off its Chrome search ...

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now. If you’ve been affected by AI Overviews, traffic drops, or feel uncertain ...

A judge required Google to share some search data with rival firms. A federal judge required Google to share some search data with rival firms but allowed the company ...

The debate on SEO‘s changing practice and its transition to AI has heated up recently on podcasts, blogs, news sites, and social spaces around the web. While the discussion is focused on what we ...