As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

Hearst UK, the parent company of Good Housekeeping, Elle and Cosmopolitan, has made marketing a core part of its business, ...

Today's CFOs are more than scorekeepers; they balance control with growth to build long-term value. With a value-driven ...

In today’s tech landscape, the chief marketing officer is no longer confined to brand building or demand generation. The role has become one of the most cross-functional in the C-suite, responsible ...

Most board directors intuitively understand that marketing is an important part of any company’s growth engine. It not only feeds the near-term sales engine, it also tees up future performance. Done ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

Ricky Khetarpaul aims to guide the beverage company’s bold leap into energy drinks while keeping growth efficient and ...

DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, today announced the appointment of ...

Perhaps the most underappreciated analyst skill is their ability to navigate “unknown unknowns.” Leaders do not always know ...

In the digital age, the role of communications is constantly evolving. For Angela Chatzidimitriou, a specialist in the field ...

PURCHASE, NY: Mastercard chief marketing and communications officer Raja Rajamannar is stepping down, passing the baton to ...