Forbes contributors publish independent expert analyses and insights. Traditional marketing strategies, including TV commercials and newspaper inserts, are less and less effective today ...

Expand omnichannel marketing strategies Omnichannel marketing is crucial ... they will find the money to purchase or partake in." 6. Innovate and inspire through collaborations Springer said ...

Increasingly, consumers are turning to LLMs (not search engines) to answer their questions about products and services. This ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Influencer marketing has established itself as a key tool for connecting brands and consumers, but not all industries achieve ...

While marketers are increasing their investments in influencer marketing, rapid changes in the social media landscape raise questions on effective strategies for implementation ... facing brands ...

“The ability to develop and execute marketing strategies aligned with business goals is crucial ... The BLS estimates the need for advertising, promotions and marketing managers to grow by 6% between ...