Expert marketing advice on Student Questions: As a consumer would you be more likely to buy from a wevsite displaying the TRUSTe seal and logo than from a competing website without the TRUSTe ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

A logo that looks “close enough” to an existing trademark can still be rejected. Search multiple databases, not just the USPTO, and consider hiring a professional search firm for valuable logos.

It is very much possible to have style without having a substantial budget. I did not have to spend a fortune to create a logo that translates the iconography of my industry into an icon in its ...