However, foot traffic, or the amount of people entering Target stores, is a proxy for sales. In February 2025, the first month of boycotts, Target's foot traffic was down 9.5%, according to Placer.ai.

The exterior of a Target is pictured in Los Angeles on August 17, 2022. ROBYN BECK/AFP via Getty Images. Target's sales were $23.8 billion in the first quarter, down from $24.5 billion in the ...