Sufi Malik and Anjali Chakra are going their separate ways. The influencers, who have together amassed almost 500k followers on Instagram, announced they've broken up after five years together.

Demand was pent up: Instagram was stuffed with "wedding influencers," and the TikTok hashtag #WeddingTok racked up billions of views. "I think it was the peak," said McMurray.