5. Offer live chat. Even if your website prominently displays a contact phone number, a large percentage of visitors may resort to using the email contact form instead of picking up the phone.

However, all lead channels, including lead-generation forms, require ongoing monitoring and maintenance to ensure optimal performance to capture every potential lead. A broken form prevents visitors ...

One of the most obvious social platforms to use for B2B lead generation is LinkedIn, that said, for any social media marketing strategy to work, you have to have a strong and unique presence.