In some cases, a compelling lead capture form smartly placed on your company’s website does much of the work for you. Lead capture forms are a powerful tool for generating leads.

Using lead generation forms in your paid social advertising is a great way to capture potential new customers who are interested in learning more about your business, your products or your services.

This is how the online lead generation process for gathering inbound leads typically works: Prospects discover your business through one of your marketing channels (social media, blog, website ...