Web analytics is not an end in itself – it’s a means to an end. With the right approach and mindset, web analytics can be a powerful tool for achieving your goals and staying ahead of the ...

Cloudflare Web Analytics is a feature packed service that offers near real-time end-user behavior within seconds of a server request. A future update will enable the dashboard to auto-update ...

Your Web analytics tool, like Google Analytics, has a boatload of metrics in it (hurray!). A key performance indicator (KPI) is a metric that helps you understand how you are doing against your ...

Web analytics can provide an insight into the performance of a website. Many Web hosting packages include Web analytics tools. Free services such as Google Analytics, which can be used in any site ...

Web Analytics Dashboard Web analytics is the collection, reporting, and analysis of data generated by users' visiting and interacting with a website. Web publishers can easily access the Web Analytics ...

Web analytics is also easy because you can learn as you go. Almost all valuable insights you will come across in your web analytics quest are a result of you saying, “Huh, that’s interesting.” ...

Web Analytics Still Matter Though web analytics may not be as sexy today as they were in the days that a search engine called Alta Vista competed with Google for market share, they still matter.

This was Forrester’s first Wave for web analytics since 2011. Adobe, IBM and Webtrends also were tabbed as leaders then. Back in 2011, IBM, Adobe, Webtrends and comScore were seen as leaders.

Web analytics software reports the number of unique visitors, page views, banners clicked, most common navigation paths taken, most downloaded files and so on.

Web analytics tools help in dividing traffic into groups like referral, organic, social, and direct. Organic is determined through a search engine and this helps you to understand the ranking of ...

Let’s explore what Web analytics can, and can’t, tell you. Web analytics data is based upon “cookies,” small pieces of code placed on a computer when an Internet browser such as Internet ...

Avinash Kaushik Avinash Kaushik is the Analytics Evangelist for Google, co-founder of Market Motive and author of inspiring books like Web Analytics 2.0 and Web Analytics: An Hour A Day.