Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Here's how the NFL's Gatorade tradition was born, this year's odds for the prop bet and which one we're throwing some spare change down on.

Splash, a mega sports bar from the team behind Pacific Cocktail Haven and Kona’s, opens at Thrive City outside of Chase ...

Which color will the winning coach be splashed with Sunday? How did it all start? Here's a unique look at a sporting ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

As the U.K. arts scene suffers crisis after crisis, Sadler’s Wells is expanding its commitment to new ideas in dance and performance.

Imagine watching a dancer glide across the stage. Their movement is intentional and fluid, even when the music shifts from ...

It's time to dive into the final bowl game of the 2024 college football season. Let's check out the lines for the championship matchup at DraftKings Sportsbook as of Jan. 20. (All times ET ...

This silly girl makes her way to the bowl with a hilariously slow two-legged walk when she needs a cool drink of water. And her unrushed, human-like swagger is one of the cutest things you’ll see all ...

A handful of NASCAR drivers began their racing seasons at the Chili Bowl Nationals in Tulsa, Oklahoma. One of those drivers, 2021 Cup Series champion Kyle Larson, bookended the week his name atop ...

This event features a fruit potluck from 5:00 – 5:30pm (bring your favorite fruit!), guided dance experience from 5:30 – 6:30pm, followed by a healing crystal bowl soundbath from 6:30 – 7:00pm. This ...