Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

For anyone who has ever wondered how the giant floats featured in Mardi Gras parades are created, Mardi Gras World in New Orleans offers a behind-the-scenes look at the artistry and craftsmanship ...

Here's how the NFL's Gatorade tradition was born, this year's odds for the prop bet and which one we're throwing some spare change down on.

Splash, a mega sports bar from the team behind Pacific Cocktail Haven and Kona’s, opens at Thrive City outside of Chase ...

Which color will the winning coach be splashed with Sunday? How did it all start? Here's a unique look at a sporting ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Kimberly Stewart, founder of Arabesque Dance Academy, said the leaky roof has been an ongoing problem since August 2023.