As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

It still features the yellow “spark” that has become synonymous with the brand. It will begin using the new logo on its website and app, as well as in stores starting in January. Walmart has ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

True Blue and Spark Yellow, was updated to “keep the brand fresh.” However, many couldn’t see any difference between the old and new looks. “Walmart just unveiled their new logo.

Retailing giant Walmart has unveiled a new logo to start the new year ... Walmart said its new color palette of True Blue and Spark Yellow "leans on the retailer’s most recognizable tones ...

Several people online noted that they thought the new logo looks "exactly ... that differentiates Walmart from the crowd,” according to its website. Meanwhile, its spark image (the yellow ...

Walmart recently updated its logo after 20 years ... include a “custom font,” a color palette of “True Blue and Spark Yellow” and a “relatable tone,” according to a company statement.