David Stern went to his grave without admitting that Jerry West was the inspiration for the NBA logo. West died Wednesday at 86 knowing with certainty that he was “The Logo” — and he wasn ...

The NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died Wednesday at 86, but the man who designed ...

consider this – West’s most recognizable nickname is “The Logo” because his iconic silhouette was literally the inspiration for the league’s famous logo. West was key in boosting the ...

When it comes to sports nicknames, Jerry West may have them all beat — it doesn’t get much cooler than “The Logo.” But the man whose silhouette adorns the NBA’s graphic representation ...

Jerry West is on record saying he’d be fine with someone replacing him as “The Logo” of the NBA, but it may be unlikely to happen. This conversation is relevant now after Brooklyn Nets guard ...

Jerry West, about two years ago, was on a podcast talking about Bill Russell. He called Russell the greatest winner to ever play professional basketball. West, also on that podcast, then said this ...

Literally! That's his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George's podcast. But below that is more from a Los Angeles Times ...