NBC Olympics debuted Gold Zone on Peacock during the 2024 Paris Olympics, adopting the whip-around format popularized by NFL RedZone, where Hanson has long been host. The show sees Hanson and the ...

But there’s a lot of value there. And if you’re NBC and you’re looking at this, specifically the Olympics, it’s also a lead-in to LA28.

NBC is betting that Ray Romano and Sebastian Maniscalco tossing some bruschetta down the ice can get viewers amped up about the forthcoming Winter Olympics in Italy next year. NBC Sports this week ...

NBC Sports this week will use the Kentucky Derby to launch a marketing campaign for next year's Milano Cortina games, leaning in to two of the most famous and funny Italian Americans to help it do so.