If you think a vivid vision sounds like something a religion might do, you're right. "The best businesses are almost religions," says Herold without apology. " Apple , Google , Starbucks , 1-800 ...

In 2016, I crafted a Vivid Vision to lead our company to 2020. It was a roadmap that drove exponential growth. In 2016, two Canadian entrepreneurs, Cameron Herold and Brian Scudamore, inspired me ...