To deliver a powerful brand experience, you need to understand each step of your customer's journey. Here's what you need to know to map your customer's journey.

A customer journey map template. To create a customer journey map, focus on a single buyer persona, and proceed through the customer journey as if you were in his or her shoes.

Can you describe a customer’s experience with your brand or company? If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a ...

The bottom line is this: not every touchpoint, response, emotion or idea represented in VoC or a customer journey map needs to be tied to a metric, KPI, OKR, etc.

To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Optimizing for search throughout the entire customer journey.

Recently, I participated in a panel discussion in which a debate about the validity of customer journey maps ensued. One panelist argued that organizations should not create these maps with the ...