Virtual reality (VR) is "a realistic and immersive simulation of a three-dimensional environment created using interactive software and hardware, and experienced or controlled by movement of the body, ...

Dynamic facial projection mapping (DFPM) has reached new heights in speed and accuracy, with the development of a state-of-the-art system with groundbreaking innovations. The first breakthrough ...

The Virtual Artist is not Sephora’s only foray into augmented reality. Last March the retailer freshened up its commitment to being a leader in digital beauty retail with mobile tactics playing ...

Virtual reality is a vehicle for high-end experiences, and can help engage customers in low-involvement categories. Augmented reality offers marketers ... efficient to have such a wealth of insight in ...

Virtual reality (VR) fully engages users in a digital word, without the distraction of competing screens, while augmented reality (AR ... efficient to have such a wealth of insight in one place. We ...