On the heels of Alabama's Ryan Williams securing an NIL deal with Nike, former Cowboys star Dez Bryant applauded the sports apparel company's decision.

Here's a look at all player and team ratings for the UCF Knights in the new EA Sports College Football 26 video game.

Caitlin Clark's new commercial with Nike honors Bryant because she is wearing the newest pair of his shoes that were just released at the end of June.

How college football star Jeremiah Smith signed with Adidas while starring for Nike-based Ohio State College football's top receiver is now one of the three stripes brand's top clients ...

Committed to Liberty since March, All-First Coast running back Arthur Lewis IV instead plans to play for the UCF Knights. Read his first-person piece.

Kansas City Chiefs tight end Travis Kelce reacted to Nike honoring Colorado Buffaloes head coach Deion Sanders with the “Black” Air Diamond Turf 92 signature shoes ...

RJ Harvey and Mac McWilliams were the two UCF football players selected during the 2025 NFL Draft.

In a sign of the times, one of Ohio State football's 5-star receiver commitments is appearing in an Adidas commercial.

Chris Henry Jr. won't get to Ohio State for another year, but the five-star wide receiver has already filmed an Adidas commercial.

Who is the Memphis area's top high school football quarterback entering the 2025 season? Vote now to decide.

Alabama 10-year-old featured in Nike commercial to star in feature film Rep. Madeleine Dean's Banana Burn Against Commerce Secretary Howard Lutnick Goes Viral ‘The Tonight Show's Jimmy Fallon ...

On this edition of " SEC Football Unfiltered," a podcast from the USA TODAY Network, hosts Blake Toppmeyer and John Adams unpack the leading playoff formats under consideration.