This is a story about McDonald’s, my second-grade teacher, and how to tell a story. Let’s start with my teacher. Her name was Mrs. Foley, and many years ago she taught a 7-year-old Bill Murphy Jr.

The barista didn’t look very happy. A few minutes earlier, I had walked into Starbucks and ordered a Brown Sugar Oat Milk Cortado, my new go-to drink. I thought I had indicated I wanted the drink to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing author and consultant Philip Kotler is often credited with saying, “The best ...

According to an article released by McDonald’s corporate office, there are eight Croc toys to collect. To get one, simply order a Happy Meal. The toy is about three to five inches long and comes in ...

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Starbucks is trying to change not just how you think about its brand, but more importantly how you feel. “Do you want me to ...