Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

Zomato's going-out segment posted an adjusted EBITDA loss of Rs 17 crore in Q3 FY25, driven by costs associated with the new ...

UTA has hired Austin Schumacher and Tiffany David as vice presidents in its entertainment marketing division. Schumacher will ...

While many Fintechs strive for originality, their branding often follows a predictable template: ...

Although it was not the first app to offer an endless feed, and it was certainly not the first to use algorithms to better understand and target its users, TikTok put these ingredients together like ...

Create unmissable content and the TikTok algorithm will find the right people to show it to. Engineer your content for that ...

Joel OwolabiJoel Owolabi In today’s fast-paced digital world, where attention spans are short and competition is fierce, strong visuals can make or break a marketing campaign. A compelling graphic isn ...

Learn more about the new Perplexity Sonar API to build your own generative search tools powered by real-time, web-wide ...

Last year, marketers were given a masterclass in adaptability. Trust in social media eroded further, with a staggering 81% of ...

Millions of small businesses that have used TikTok to bring in billions in revenue are facing uncertainty after the Supreme ...

Sarah Ferguson presents Australia's premier daily current affairs program, delivering agenda-setting public affairs ...

In today’s fast-paced digital world, having visually appealing content on social media is essential for businesses, ...