Narrator: You may remember this color, Vantablack. It was unveiled in 2014, and media outlets called it the darkest color in the world. But this color here? It's not Vantablack.

Optical illusions are wild. But this one might be the wildest one we’ve seen. A newly developed color called Vantablack might be the coolest color ever. But it’s actually illegal to use it ...

Vantablack is a black so dark that it obscures all sense of depth. If you coated yourself entirely in Vantablack, your features would disappear, and you would look like nothing more than a silhouette.

The launch of artist Stuart Semple’s new $16 ink could reignite his surreal rivalry with sculptor Anish Kapoor over the “blackest black,” the “pinkest pink” and the ownership of colors.

Different light frequencies translate into different colors. Vantablack isn't a color, but a material. It’s made of a “forest” of tiny, hollow carbon tubes, each the width of a single atom.

BMW seemed to miss the “just because you can do something doesn’t mean you should” memo when they decided to paint a one-off of their new X6 in Vantablack, the color that’s so black it’s ...

And the new color enabled by Oz is named “olo,” a reference to its theoretical color space coordinates, which are [0,1,0]. [ Related: Animals only see in black and white and 5 other color myths .

It's unlikely BMW will offer the color on a production car, so enjoy it here. UPDATE 9/4/2019: We've updated this story to include a short YouTube video clip of the X6 Vantablack concept car ...

This isn’t the first time Semple has released a color approximating another more scientifically fantastical one. In 2016 Vantablack, a coating so dark is absorbs light, was exclusively licensed ...

The Vantablack’s odd and intriguing applications. One of the top producers of special coatings in the world, Surrey Nanosystems, created Vantablack, an ultra-black color that is already being ...