The feminine, romantic style known as the coquette aesthetic first emerged in the early 2010s and is seeing a massive resurgence thanks to Gen Z. Here's everything to know about the coquette trend.

Jo Baker “Vamp makeup is a year-round, go-to vibe for me, alongside punk-inspired makeup,” says Baker, the visionary behind Brie Larson, Gal Gadot, and Lucy Boynton’s makeup looks.

The coquette aesthetic has been around for several seasons now, but it continues to grow in popularity as 2024's biggest fashion trends start to come into focus. With awards season in full swing ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

However, the ice princess exists solely as a visual aesthetic on TikTok rather than an attitude. Elsa fits in with this aesthetic in that her makeup and style are full of cool-toned colors.

What is ‘aesthetic’ TikTok? Kaeli Mae, who lives in Seattle, Washington, includes the hashtag #aesthetic in all her videos, a TikTok category with over 190 billion views on the platform.