Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

Now, your drug... What exactly is it that makes people want to replace their Dells? The Value Proposition is, in rather simple terms, the reason (the rational reason) that your drug’s difference ...

The use of value pricing has become very popular in certain sectors in the past few years. But not many CPA firms have ...

Porter, Michael E., Jorge Ramirez-Vallejo, and Alexandra Houghtalin. "CVS Health: Redefining the Value Proposition." Harvard Business School Case 717-436, November 2016. (Revised February 2017.) ...

AUSTIN, Texas, March 25, 2025--(BUSINESS WIRE)--DISCO (NYSE: LAW), a creator of industry-leading litigation technology, today announced the launch of a new customer value proposition designed to ...

Azure Arc is a “value proposition” that resonates with customers who want hybrid, multi-cloud and multi-edge capabilities and want to take advantage of Azure innovation in the way they want ...