Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Your company’s value proposition is what sets you apart from your competition, what makes you unique and provides that niche in which you cannot be rivaled. Yet, articulating this can be difficult for ...

The most sophisticated martech stack can't save the wrong strategy. Real impact in marketing comes from getting the basics ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Disruption doesn’t start with tasks. It starts with how a firm creates value. And if leaders confuse the two, they risk ...

With all the emphasis these days on getting your message out using online media—blogging, viral marketing, email marketing, online text, image and video advertising, and so on—we simply forget to ...

Rising prices have created a “Great Restaurant Reset.” It’s anyone’s game to win as a combo deal at a sit-down casual chain ...

The restaurant industry is operating in an environment like we’ve never seen before. As businesses are tested, it’s important to consider key selling points. What part of our brand makes the most ...

The TJX Companies, Inc. TJX reinforces its position as a key value retailer by delivering a strong proposition and offering a compelling mix of brand, fashion, quality and price in its global markets.