It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

With all the emphasis these days on getting your message out using online media—blogging, viral marketing, email marketing, online text, image and video advertising, and so on—we simply forget to ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

Do you know your value proposition? Does it actually mean anything? Chances are it doesn’t. Fear not, having trained over 600 organisations, Paul Chuter knows a thing or two about the subject. He ...

A value proposition is something that every business should use when marketing their products or service. All entrepreneurs and business owners want to make the best possible merchandise for the right ...

After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...

One of the biggest challenges that any small business faces in the area of marketing is standing out from everyone else that say it’s doing what you’re doing. Until you can firmly offer a solid reason ...

Dom Perignon, according to a recent issue of The Economist. “Sinfully high,” is the way Fr. Bernard McCoy puts it. Fr. Bernard is steward of temporal affairs at the Cistercian Abbey in Sparta, WI. He ...

Quite often, the words “marketing” and “sales” get used interchangeably. Cold calling might be considered marketing. Social media might be considered sales. Considering marketing and sales as ...