Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits for ...

Your company’s value proposition is what sets you apart from your competition, what makes you unique and provides that niche in which you cannot be rivaled. Yet, articulating this can be difficult for ...

It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

A compelling value proposition highlights how your product solves a customer problem. Researching and understanding customer needs contributes to a persuasive value proposition. Test and refine your ...

Developing your firm and services to create ever-growing value for your customers should be an ongoing commitment. This is the single most strategic activity you can focus on, especially in our new ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Destination marketing organizations (DMOs) have evolved beyond serving merely as a source of visitor information. They play a much broader role as the voice for communities, businesses, workers and ...

Too often, companies dive into creating a brand-new website—or other major marketing initiative—without having any kind of strategy, plan, or goal in place to help guide them. As a result, the ...