If companies want to attract and retain talent, they must market their employee value proposition effectively.

The value proposition isn't just changeable ... and position their firms in growth categories. There are many examples of other professional service categories adjacent to marketing that have been ...

Standing out in an oversaturated market requires a combination of self-awareness, adaptability and strategic action.

For example, at my company, ForwardBrands, our value proposition is “We help founders clarify their marketing message so they ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...

Crafting an effective value proposition is one of the key ways for a financial advisor to set themselves apart from the competition.

Let’s face it – a lot of employee value propositions (EVPs ... but forget the people already inside the business – the very employees who live that proposition every day. An effective EVP should ...

Unique Selling Proposition (USP ... Each of these is an example of a company that has found a USP "peg" on which to hang its marketing strategy. A business can peg its USP on product ...