Your brand’s value proposition should be the framework for everything you do in your marketing efforts— period. It provides structure, focus, direction and clarity, which are required traits ...

This article will guide you through the basics of messaging, including how to create key messages and a value proposition, build a messaging framework, and choose between horizontal and vertical ...

Kirsty Gilchrist, MD of Twogether, advises channel marketers how to create a joint value proposition that will please all of the people, all of the timeIt's hardly surprising that marketers know, love ...