Kalhan Rosenblatt at NBC News describes the VSCO girl as “the latest teen iteration of ‘preppy’ style with ... for the spread of the VSCO-girl aesthetic. “It’s actually teenage girls ...

"VSCO girls," named for the aesthetic derived from the photo editing ... is the latest teen iteration of "preppy" style with a casual beach-inspired flair. It's an aesthetic that has taken over ...

Related stories How 'preppy' has now become a meme The new "preppy" aesthetic became a viral sensation in late 2023 after a sound bite in a @dearhannahprep video from July became meme fodder.

First 2019 brought us hot girl summer – the trend that went viral via rapper Megan Thee Stallion. But now, it’s time to move on to the next. Enter: the VSCO girl. The latest hashtag to spread across ...

Do you like to wear scrunchies? Can you not leave your house without your reusable water bottle and metal straws? Do you feel the need to take a pic of the sunset whenever it's extra stunning (aka ...

Dries van Noten spring 2024. But what does preppy style signify now? And how did an aesthetic that once felt niche and exclusionary take over the world? First of all, “it’s much more exciting ...

It’s not a stretch to argue that the new preppy looks a bit like Summer Roberts’ low-key beach aesthetic, Regina George’s hyper-pink wardrobe, or Elle Woods’ sorority chic closet.

It's not the first time that Gen Z has elicited an aesthetic that stemmed from the rejection of an ongoing trend. In the summer of 2019, the VSCO girl had the internet buzzing. Characterized by a ...