It was a new concept for consumers that warranted a marketing campaign. But today ... When it comes to Coors Light, this is really a story about chill. I joined the company in 2020, but in 2019, the ...

Mavis Discount Tire offers top tire brands such as Bridgestone, Continental, Cooper, Goodyear and Firestone. Customers can schedule an appointment online for many different auto and tire repair ...

Teefey, the company’s CEO, found herself in a crisis when the business allegedly started running out of funds to pay its estimated 15 employees, not including vendors and freelancers ...

“It’s an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN at ...

In turn, that helps to create customer commitment to your business. A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer Support—a better sense ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

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Mike Housholder has been the VP Marketing and Business Development at xMEMS Labs, Inc. for the past five years. Before joining xMEMS, he held positions at TDK InvenSense and Marvell Technology. He is ...

Moburst is a mobile marketing agency that specializes in promoting (and marketing) mobile apps. The company offers a range of services, including app store optimization, mobile advertising, influencer ...