The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like ...

Co-authored by Nigel Bairstow, Ph.D., and Jeremy Neofytos, Research Assistant. Over the last seven years, the customer experience on social media has shifted dramatically, moving away from the ...

With increased responsibility placed on the user and preferential algorithmic treatment for bots, platforms that lack verification standards remove the “social” functions from social media.

More than 5 billion people worldwide currently use social media, around 65% of the global population, according to Statista. And experts predict that number will grow to more than 6 billion social ...

Don’t want to ditch social media, but feel like it’s taking a toll on your mental health? You might not have to choose. New research from the University of British Columbia suggests that ...

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Meta hypes AI friends as social media’s future, but users want real connections Two visions for social media’s future pit real connections against AI friends.

X and Facebook are governed by the policies of mercurial billionaires. Bluesky’s C.E.O., Jay Graber, says that she wants to give power back to the user.

Rep. Gary Turco, D-Newington, listens to Rep. Gale Mastrofrancesco, R-Wolcott, about legislation to restrict the use of algorithms on social media for minors during a hearing on May 14, 2025.