That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar, is a made-up character that represents your ideal customer. Although you ...

A user persona is a composite of user profiles, which contain the actual data from real people. Whereas profiles describe real humans, the persona is an "ideal" description of a target audience.

By Rose Jacobs A big part of big data is about getting to know the customer better, and then using that information to make strategic business decisions. All too often, however, big data becomes ...

See user persona. (2) The preferences and current desktop configuration of a user's machine. User profiles enable several users to work on the same computer with their own desktop setup.