Founder and President of The Evoke Agency, a 4x Inc 500 and 5000 firm focusing on social media, content creation and public relations. "Buyer persona," "audience profile" and "target profile." We ...

A buyer persona is an in-depth, semi-fictional profile of a person (or persons) who represents your target audience. These personas should focus on customers who can drive the most revenue for ...

A well-crafted buyer persona should include: Basic demographic information like profession, age range, location, and gender. Personal values and sociopolitical motivators.

Brands can now instantly analyse, survey, and interact with consumer segments using AI-powered personas, real-time buyer ...