Boxes of Uncle Ben's rice are displayed on a shelf at a Safeway store, June 17, 2020, in San Anselmo, Calif. Justin Sullivan/Getty Images, FILE.

The parent company of Uncle Ben’s rice said Wednesday that "now was the right time to evolve" the brand, including visually, but did not release details of what exactly would change or when.

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo. 1 weather alerts 1 closings/delays.

Uncle Ben's rice promised Wednesday to make changes to its brand image, hours after Aunt Jemima pancake mix and syrup promised to change its name and logo. 1 weather alerts 1 closings/delays.

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a ...

The Uncle Ben's rice brand is getting a new name: Ben's Original. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a logo ...

The Food and Drug Administration (FDA) has issued a warning against eating Uncle Ben's rice products that are served at schools, restaurants, hospitals or other food institutions. Children in ...

Dive Insight: Ben’s Original is revamping its brand five years after making a major pivot and ditching its long-standing Uncle Ben’s name and iconography over perceived racial stereotyping.. “Keep It ...

GREENVILLE — Following reports of illness among several teachers and schoolchildren in Texas, Greenville’s Mars Foodservices U.S. has issued a voluntary recall of its Uncle Ben’s Infused ...

In addition to getting $30,000 towards a school cafeteria makeover, the UNCLE BEN’S® Brand is also offering school foodservice operators a chance to win $1,000 toward cafeteria supplies or ...