The feminine, romantic style known as the coquette aesthetic first emerged in the early 2010s and is seeing a massive resurgence thanks to Gen Z. Here's everything to know about the coquette trend.

Nonetheless, regardless of the controversy, an entire industry and therapeutic cosmos has silently grown around the promise of aesthetic rejuvenation. The anti-aging market is positioned to reach ...

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

Per the designer’s Are.na page, “this aesthetic existed primarily from the late 1980s to the mid-1990s, contemporaneous with the peak popularity of gothic-inspired pop/rock music, Tim Burton ...

This particular aesthetic may sound vague—and it would certainly confuse those who are not chronically online. While the term is elusive and its original creator remains unknown, videos using ...

The 'vanilla girl' aesthetic is all over TikTok — but there's one big problem Neutral palettes, barely-there makeup and clean lines are everywhere, but creators are taking issue with this new trend.

The aesthetic arrived in 2020, trotting towards us in silk ballet flats and little bows, armed with Vladimir Nabokov’s Lolita. Since then, it’s been ebbing in and out of popularity.