Tried and tested: These new lip balms deliver lasting hydration, smooth texture, and glossy finishes—making them everyday essentials for soft, healthy lips.

From the first day of class, to game day, to Greek recruitment, here's all the beauty products you need for all of your fall semester activities.

National Ice Cream Day is here, but Popsicle is celebrating by refilling the release that 'broke the mold' earlier this summer. Here's what to know.

SHOPPING: From Demi Moore to Alix Earle, celebrities swear by beauty brand Cosmedix - and their viral Lip Hydrator made from pure crystal is going to be your new go-to!

The editors at HelloBeautiful review their favorite summer beauty products in a robust list for your shopping pleasure.

PUCKER UP I tested £29 viral lip balm which rivals injectable filler – could it give me Love Island pout in just THREE minutes?

Huda Beauty’s new Lip Contour Stains and Faux Filler Jelly Oils have reached TikTok fame. We test out its 12-hour smudge-proof claims to see if it matches up.

The Huda Beauty lip stain promises all-day wear – here’s how it actually performed in real life.

I'm showing how the Rare Beauty Soft Pinch Tinted Lip Oil really does what it claims—leaving a pretty nude mauve tint even after the oil fades. I swatch it, wipe it off, and you can still see ...